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RAFFLES UNIVERSITY

ACADEMIC PROFILE

ASSOC. PROF. DR TAN WEE CHUEN

Vice President (Academic);
Faculty Dean of Social Sciences;
Associate Professor

Associate Professor Dr TAN Wee Chuen has worked in tertiary education institutions for over 20 years within education research, teaching, management and leadership. She has extensive work experience in both academic and management positions. Dr Tan holds a PhD in Educational Technology, a Master degree in Education and a Bachelor Degree in Science and Computer with Education.

As a researcher in education, Dr Tan conducted extensive research in educational technology and has published these findings in various publications including books, proceedings and journal papers. As a lecturer, she had applied various pedagogies at the  higher education level to promote students’ learning, which have been shared in conferences and journals. These experiences have led Dr Tan to become a prominent trainer in pedagogy and providing guidance to academic staff in teaching and learning. She is a Certified Trainer under Human Resources Development Fund Malaysia.  She is also appointed as a Panel Assessor for the Malaysia Qualification Agency.

Educational Technology
Learning Technology
Instructional Design
Outcome-based Education
– Mathematics Education
– Curriculum & Teaching
Educational Assessment

Professor Emeritus Dr Graeme Britton

Professor Emeritus of Raffles University

Prof Graeme Britton retired from Raffles University, Malaysia, in 2021, where I was President and CEO. I started up Raffles University, a joint venture between Raffles Education, Singapore, and the Malaysian Government and led it from 2013-2021. I am still attached to the university as an Emeritus Professor, assisting in research and carrying out part time consultancy for Small and Medium Enterprises.

Prof Graeme has 41 years working experience in universities in Finland (Tampere University of Technology), Malaysia (Raffles University), New Zealand (University of Canterbury), and Singapore (Nanyang Technological University). I worked in both the public and private tertiary education sectors, 27 years in the former and 14 years in the latter.

Prof Graeme’s research and consultancy focuses on the design and implementation of governance and management systems in Small and Medium Enterprises, including not-for-profit organisations, using the systems approach. I am an expert on the ISO management system standards. He has published 102 journal and refereed conference papers, 2 books and 8 book chapters.

– Corporate Governance
– Management Systems

– Supervised 5 Research Fellows and 6 PhD’s
– Supervised over 40 Master of Engineering and Master of Science theses
– Supervised over 60 Bachelor Degree theses
– Successfully started up Raffles University (Malaysia)
– Successfully designed and implemented governance and management systems in SME’s in Finland, New Zealand, and Singapore

FACULTY OF ARTS & DESIGN

DR ALEX TAN WEI KIAN

Faculty Dean of Arts & Design;
Programme Director of BMD & DGA;
Senior Lecturer

Dr Alex completed his PhD in Computer Science at University of Technology Malaysia. He also obtained his MSc in Multimedia from Multimedia University in 2011, specialising in interactive installation, user experience, web development, new media, media innovation, motion graphic, sustainable design, augmented reality and gamification.

He received his Bmm (Hons) Creative Multimedia majoring in Digital Media from Multimedia University in 2005. He has been teaching at various local and international university including Raffles Design Institute (Shanghai) and Raffles University since 2006. He is in charge of the Learning Management System (LMS) for several campuses under the Raffles Education Group. Dr Alex has also worked in the industry since 2005 and manages his own multimedia company which focuses on web design, web/app development and consultancy.

Dr Alex’s main interest is in developing dynamic teaching method to enrich students’ learning experiences by associating theory with practical experience such as live exhibitions, visiting companies, collaborating with industry partners. He is passionate about motivating students to participate in activities and competitions to develop their self-confidence and their interest in learning and critical thinking. He has also been appointed as the chairperson for the Board of Teaching & Learning for Raffles University.

– Gamification
– UI / UX Design
– Motivation Studies
– Interactive Installation
– New Media Technology
– Human-Computer Interaction
– Interactive Design
– Web Programming & Development

ASSOC. PROF. DR WONG SHAW CHIANG

Head of Centre for Postgraduate Studies
Programme Director of BGD, DVC & MDE;
Associate Professor

Assoc. Prof. Dr Wong Shaw Chiang is a passionate graphic design practitioner who believes that designers should use their expertise to address a wide range of issues and take a leading role in making the world a better place for all. In addition to working on commercial projects, he actively participates in various community projects such as TEDxSungaiSegget, Ihsan Johor Humanitarian Project, RUN Volunteer Network, Tong Yi Carnival, and more. These initiatives aim to promote sustainable and inclusive development within his community.

Dr Wong holds a PhD in Creative Studies, a Master’s degree in Education with a specialisation in Curriculum and Instruction, and a Bachelor’s degree in Graphic Design. He is a Certified Trainer accredited by HRDF Malaysia. With over a decade of experience in tertiary education, he has taught and supervised students at the diploma, undergraduate, and master’s levels. In addition to administrative responsibilities, where he ensures all the academic programmes meet national and international quality standards and comply fully with university policies.

Dr Wong is actively engaged in research and development related to pedagogical methods for design-centric learning and graphic design practice within the context of Malaysia. To date, he has published more than 10 research papers, with most of them being published under his name as the first author.

– Design Thinking and Research
– Graphic Design Practice and Education
– Designers’ Social Responsibility
– Curriculum Design
– Design-Centric Pedagogies
– Graduates Competencies and Employability

MS NUR AISYAH BINTI MD NAJIB

Programme Director of BFD & DFD ;
Lecturer

Ms Aisyah Najib started her profession in the fashion industry for almost nine years before embarking on the field of education. She graduated from Universiti Teknologi Mara, UiTM Shah Alam, in Art and Design, majoring in Fashion and minor in Textile Design. She also gained a Postgraduate degree in Design Technology with Excellent Candidate Awards from the same university.

Her achievement includes participating in Invention, Innovation & Design Exposition (index) 2019 with Silver Awards. In addition, she is an Optitex Certified 3D Essential User from Efi Optitex USA Inc. and Telestia Certified Trainer, Clotech Atelier Academy Malaysia.

She has worked with several local and international brands in product development, production, manufacturing and fashion technology. Her technical specialisation includes pattern making, grading, and 3D body fitting. She has been exposed to the mass production of apparel, ready-to-wear, sportswear and multifunctional clothing that become comfortable for the wearer’s body fitting and cutting.

– Fashion Design
– Sewing
– Fashion Technology
– Comfort Body Fitting
– Multifunctional Wear
– Sustainable & Fashion

MR ELLEM OOI KOK HOR

Mr Ellem Ooi is the lecturer of Faculty of Atrs & Design in Raffles University since 2018. Currently, he is in charge of teaching design and multimedia courses, as well as supervising students for their final year projects. In 2006, he obtained a Bmm (Hons) Creative Multimedia, major in Digital Media from Multimedia University. In 2018, he obtained a Masters of Instructional Design and Technology from Open University Malaysia, specialising in e-learning and educational technology.

At the beginning of his professional teaching career, he accumulated 6 years of design industry experience being an interactive graphic and web designers in Singapore and Brunei. He developed knowledge and insight in advertising, web development and internet marketing. He also dedicated over 7 years as a lecturer in Brunei and Malaysian University.

– Immersive Technology
– Metaverse
– AI Generated Content
– Game Development
– Human Computer Interaction
– New Media Design

DR TAN HUI SIANG

Lecturer of BFD & DFD

Dr Tan Hui Siang graduated from Iowa State University (ISU) with a doctoral degree in Apparel, Merchandising, and Design in 2017, focusing on bi-cultural entrepreneurship. She then taught as a lecturer in spring 2018. During her grad school, Dr Tan worked as a graduate assistant to assist faculty in teaching and research for eight years. Classes that she taught as a teaching assistant included fashion illustration, CAD, virtual retailing and product development labs, besides financial workshop of entrepreneurship. Whereas for graduate research, she mostly assisted for Iowa Retail Initiative project and student consulting projects, which aim to promote rural small business development in Iowa, USA.

Before ISU, Dr Tan was teaching online as an associate faculty for two years in United States, after receiving her master’s degree in Industrial Management. She also worked in the US retail stores for three years after earning her bachelor’s degree in Textile and Clothing in Business. Furthermore, Dr Tan graduated from LaSalle Fashion International School in Kuala Lumpur with a Fashion Design Diploma in 1998 besides years of working experience in apparel industries and tailor store in Malaysia before her further study to the US.

– Creative Entrepreneurship
– Bi-cultural Entrepreneurship
– Natural Tie Dye
– Retailing/ Merchandising
– Entrepreneurship education & Pedagogy
– Creative Design in Fashion

MS RACHEL KIM YEONHA

Senior Lecturer of BFD & DFD

Ms Rachel Kim brings over a decade of education and design experience in the global fashion industry, with a footprint spanning Korea, the USA, China, Vietnam, Indonesia, and Cambodia. She has taught fashion design at international campuses in collaboration with renowned institutions such as Northumbria University (UK), Mod’art (France), and BTEC (UK). Her own educational journey includes studies in fashion design in Korea, Italy, and Spain. She holds a Master’s degree in Science in Fashion Design from Gachon University, Korea, and another Master’s degree in Fashion Design from the Istituto Europeo di Design in Barcelona, Spain.

Rachel Kim has been recognised for her excellence as a supervisor, receiving awards at the at Rio Fashion Design Contest by Sweet Life Ltd, Switzerland and Raffles Design Institute Guangzhou. In 2020, she contributed to the field with her published paper titled “Storytelling in Clothing Design: A Study of Fashion Brand ‘SEAM’ in Indonesia,” featured in the International Journal of Scientific & Technology Research.

With her profound understanding of the apparel business, encompassing garment design, production, and marketing, Rachel is passionate about teaching and guiding students in both individual and corporate settings.

– Sustainable Fashion
– Redesign Development
– Story Telling in Fashion Design
– Revitalising Local Craft
– Functional Clothing Design

MR ANDREW MARK LAWRENCE

Senior Lecturer of Arts & Design

Andrew Lawrence graduated with a Master’s degree from the Royal College of Art (1991) and a BA (Hons) from Ravensbourne in London (1989). He has over 30 years’ experience of practicing graphic design in London, Berlin and the USA. Clients have included British Telecom, the Ford Motor Company, Berlin Airports Authority, The Bank for International settlements in Switzerland, British Embassy in Berlin, Leeds United Football Club and Eurostar. He has recently designed a series of books about the Advertising Industry.

Passionate about design education he has taught graphic design at several UK Universities; Ravensbourne, Plymouth University and most recently at Nottingham Trent and Northumbria Universities.
 Andy has over 12 years teaching experience in China, Vietnam and Thailand where he was the Academic Leader at Raffles International College, Bangkok up until 2021.

– Typography, Branding and Editorial design
– Sustainability in Design
– Information Design (Wayfinding, Environmental, Exhibition Design)
– Teaching & Learning Strategies

MR GARTH MC INTOSH 

Senior Lecturer of Arts & Design

With over 20 years of experience in the VFX industry, Mr Garth is a professional VFX artist specializing in environment design and background creation for major film and streaming productions. My career includes work with top studios such as WETA Digital, Industrial Light & Magic, Double Negative, Moving Picture Company, and Mr. X. Notable film credits include Mortal Engines (2018), Transformers One (2024), King Kong vs Godzilla (2020), The Last Duel (2021), and Sonic the Hedgehog II (2022). I have also contributed to acclaimed Netflix and Amazon Prime series, including Snowpiercer, Gen V, and Star Wars: The Acolyte.

Holding a master’s degree in art specializing in Digital Arts, he is also a seasoned VFX lecturer. With extensive teaching experience at Autodesk-certified centres, with a specialisation on digital sculpting and modelling in ZBrush and have lectured in 3D Animation studies at the University of the Witwatersrand. I bring a unique blend of industry expertise and educational insight to inspire and guide future VFX professionals.

MS NURSHAMINE NAZIRA BINTI MOHD NOR

Lecturer of Arts & Design

Ms Nurshamine Nariza binti Mohd Nor received his Bachelor’s Degree with Honours in Computer Science (Software Engineering) at Universiti Malaysia Sarawak (UNIMAS). She is pursuing a Master of Philosophy in Software Engineering at Universiti Technologi Malaysia (UTM)

Ms Shamine has rich experience in education as a research and teaching assistant at UTM. She was appointed as a Trainer for Advanced Augmented Reality and Virtual Reality at MaGICX UTM. Ms Shamine also worked as a programmer and developer in the education and financial industry.

In the area of research and publication, she has been involved in a research project related to Virtual Reality (VR) and Augmented Reality (AR) and her expertise area in Virtual Reality Sports games, User Interface (UI) & User Experience (UX) Design.

– Gamification
– UI / UX Design
– Augmented Reality (AR) and Virtual Reality (VR)
– Interactive Installation
– Human-Computer Interaction
– Web Programming & Development
– Game Design and Development

MS SYLVIA TAN HUEY WEN

Lecturer of Arts & Design

Ms Sylvia Tan Huey Wen has worked in the design industry and tertiary education institutions in Guangzhou, Hong Kong and Singapore for more than 10 years. She has extensive work experience in both academic and design industry. She was the head of design team in GIMC, Guangzhou and the creative director of Hydrogen limited, Hong Kong. Her expertise includes advertising design, advertising strategic planning, branding design, publication design and so on. During her work in advertising and design agency, she was in charge of the clients of China Telecom Global, Subaru, Shangrila Hotel, Huawei and so on.

Besides, during her teaching in Hong Kong Design Institute and Neusoft Institute Guangdong, she has leaded the students to win various international design awards such as D&AD awards, The One Show awards, HK4as Kam Fam awards and so on.

After received Diploma of Graphic Communication from Nanyang Academy of Fine Art, Singapore, Ms Sylvia Tan Huey Wen continued her studies in UK. She received her Master of Arts in Art and Design and Bachelor of Arts (First Class Honors) in Graphic Communication from Loughborough University, UK. Currently, She is pursuing her PhD degree in University Malaya, focusing of strategic communication of social media.

– Media Communication
– Strategic Communication
– Civic Activism
– Social Advertising
– Integrated Advertising Campaign
– Social Media Campaign
– Branding
– Design Creative Thinking

MS LEW SU ANN

Lecturer of Arts & Design

Ms Lew Su-Ann combines practical experience in graphic design with a passion for education.  Following her graduation with a BMM (Hons) in Creative Media from Multimedia University in 2007, she gained valuable experience working as a graphic designer in Singapore and Brunei.

Drawing on this industry knowledge, she transitioned into teaching, dedicating the past four years to instructing graphic and multimedia courses.  She is committed to helping students develop their design skills and prepare them for successful careers.

– AI Generated Content
– Mascot Design
– Design Principles
– Vector Illustration
– Screenplay Writing & Storyboarding
– Grit – Do students need them?

MR AHMAD FIRDAUS BIN MOHAMED AFENDI

Lecturer of Arts & Design

With a combined eight years of industry and academic experience, Mr Firdaus brings a unique perspective to the field of creative multimedia storytelling. A graduate of Raffles University’s prestigious Bachelor of Multimedia Design (Honours) programme, he has since cultivated a successful career that bridges the gap between theoretical knowledge and practical application. For the past five years, Mr Firdaus has teaching experience in various local universities His teaching philosophy, aligned with his belief in the power of visuals, is evident in the modules he leads (Multimedia Video & Audio, Applied Photography, etc.). Going beyond lectures, he has successfully supervised award-winning final year projects.

This unique blend positions him as a valuable asset for institutions seeking exceptional creative multimedia instructors. His deep commitment to storytelling, coupled with a keen eye for detail, ensures captivating and inspiring content. Mr Firdaus is a driving force in shaping the future of visual storytelling, leaving a lasting impact with his visionary leadership and unwavering passion.

– Video & Audio Production
– Creative Storywriting
– Screenplay Writing & Storyboard Design
– Offline & Online Editing
– Motion Graphics
– Project Management
– Business Portfolios

MS SAHAR HAJI REZAEI 

Lecturer of BFD & DFD

Sahar Hajirezaei is an experienced fashion designer and tailor, specialising in custom garments and client-focused design. She has held roles Tailor in Rome and Wedding House in Iran, where she developed her skills in bespoke garment creation and trend analysis.

Ms Sahar holds a Master’s and Bachelor’s degree in Fashion Design from Accademia Belle Arti di Frosinone, Italy, and a Diploma from Limkokwing University, Malaysia. She also interned at the Accademia Nazionale di Danza in Rome, focusing on costume making and repairs for theatrical productions.

In addition to her academic and professional background, Ms Sahar has participated in numerous fashion shows and exhibitions, including the Alta Roma Fashion Show and the Fashion Exhibition in Milan in 2019.  She also worked backstage with Professor Ceravolo for the Turandot Theater in Rome in 2017 and won an award at the Fashion Competition Roma Sposa in 2018.

– Inside Fashion Design: what you need to know about pursing a degree in style
– From Sketches to Runway : a look at what fashion designe major actually learning
– Behind the scenes : how university fashion design programs shape tomorrow’s designer.
– Fashion Technology: 3D printing