Business

RU JASS Student Name: Siah Li ChianFaculty of BusinessJournal of Arts & Social Sciences, Vol 4, Issue 1, 59-71 (2020)Keywords: Price, Service Quality, Food Quality, Physical Environment, Customer Satisfaction, Fast Food Industry Factors Influencing Customer Satisfaction in Johor Bahru Fast Food Industry Abstract The main objective of this study is to investigate the factors influencing […]

RU JASS Student Name: Oh Sing TinFaculty of BusinessJournal of Arts & Social Sciences, Vol 3, Issue 2, 53-74 (2020)Keywords: Debt Securities, Heuristic Behaviors, Anchoring, Availability, Overconfidence, Representativeness, Investment Performance The Relationship Between Heuristics Behaviour and Investment Performance on Debt Securities in Johor Abstract Debt securities and bond market have been increasing in demand the

RU JASS Raffles University, Malaysia Journal of Arts & Social Science Journal of Arts & Social Science(JASS), Raffles University JASS is a multidiscipline journal and a biannual publication by Raffles University, Malaysia. JASS. [View Current Issue here]

RU JASS Student Name: Wong Ke ErFaculty of BusinessKeywords: Customer Relationship Management (CRM), E-service Quality, Website Design, Employee Behavior, Relationship Development, Customer Satisfaction, E-Commerce Industry A Study on Relationship Between Customer Relationship Management (CRM) and Customer Satisfaction on Taobao Website in Johor Bahru Abstract The main objective of this study is to examine the relationship

RU JASS Student Name: Yap Kai WeiFaculty of BusinessJournal of Arts & Social Sciences, Vol 3, Issue 1, 34-46 (2019)Keywords:Service Quality, Customer Satisfaction, Hotel Industry and SERVQUAL Model   The Impact of Service Quality on Customer Satisfaction of a Hotel at Johor Bahru, Malaysia The purpose of this study is to empirically investigate the impact of