Designer: Samuel Hong Wei Loon & Lim Jia Qi
Diploma in Visual Communication
Supervisor: Ms Sylvia Tan

In modern society, people often feel stressed and exhausted, forgetting the simplicity of happiness. This campaign aims to allow adults to temporarily escape daily pressures and return to the innocence and simple happiness of childhood through a relaxing and enjoyable experience. It hopes to help them regain those forgotten simple joys. By engaging in fun activities and using nostalgic products, participants can relax, re-experience the carefreeness of childhood, and enjoy the present moment.