BBA MARKETING PRESENTATION
Raffles students from RU’s business programmes do not only create a marketing strategy campaign. Sometimes, they have to create an innovative product through their creativities. 😎
In this module, under the guidance of Dr Fong, the students were required to create an innovative product marketing campaign. They had to create a prototype of the innovative product and present to their peers the 4Ps (Product, Place, Promotion and Price) of the product. The students were also encouraged to create a video as a marketing communication and to do a demonstration in front of their peers.