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RU THE NEXT

BUSINESS MANAGER?

Bachelor of Business Administration (Honours)

STUDY PATHWAY

Bachelor of Business Administration (Honours)

BACHELOR OF BUSINESS ADMINISTATION(HONOURS)

MQA/FA 0527 | KPT/R/340/6/0145 | (04/2022)

The Bachelor of Business Administration (Honours) is a full-time three-year degree programme that focuses on producing professionals capable of applying social and ethical responsibilities, analytical skills, competitiveness and entrepreneurship in business. An important feature of this business programme is the requirement of a final year project (FYP) and a professional attachment (internship). These together will bring reflective and analytical learning experiences to students and further strengthen their creativity and managerial skills with a capstone Strategic Management module.

Programme Length: 3 years
Programme Credit: 120 credit hours
Intakes: January/May/September

PROGRAMME HIGHLIGHTS

Bachelor of Business Administration (Honours)
Specialise in Marketing / Management / Finance
Theoretical Thesis and Industry Practical Programme
Learn from Industry Expert

CAREER OPPORTUNITIES

Bachelor of Business Administration (Honours)
  • Sales & Marketing Senior Executive
  • Customer Relationship Manager
  • Warehouse Manager
  • Retail Manager
  • Bank Consultant
  • Finance Manager
  • Logistics & Supply Chian Manager
  • Business Development Manager

PROGRAMME MODULES

Bachelor of Business Administration (Honours)
Semester 1 Semester 2 Semester 3
  • Business Communication
  • Marketing
  • Business Statistics
  • Fundamentals of Management
  • Financial Accounting
  • Business Information Technology
  • Fundamentals of Finance
  • Business Mathematics
  • Creative Thinking / Bahasa Kebangsaan A
  • Community Service
  • Microeconomics
  • Quantitative Methods
  • Organisational Behaviour
  • Business Law
Semester 1 Semester 2 Semester 3
  •  Ethic Relations / Malaysian Studies 3
  • Macroeconomics
  • Leadership and Innovations
  • Consumer Behaviour
  • Marketing Management
  • Islamic and Asian Civilisation / Malay Language Communications
  • Malaysia Innovation
  • Operations Management
  • Strategic Management
  • Research Methods
  • Managerial Accounting
  • Specialisation Module 1
  • Specialisation Module 2
  • Human Resource Management
Semester 1 Semester 2 Semester 3
  • Final Year Project 1
  • Specialisation Module 3
  • Specialisation Module 4
  • Specialisation Module 5
  • Ethics and Organisation
  • Final Year Project II
  • Specialisation Module 6
  • Specialisation Module 7
  • Professional Attachment
Specialisation – Management Specialisation – Marketing Specialisation – Finance
  • Lean Six Sigma Management
  • Cross Cultural Communication
  • Project Management
  • IT Management
  • Total Quality Management
  • Strategic Decision Making
  • Entrepreneurship and New Business Development
  • Business-to-Business Marketing
  • Service Marketing
  • Retail Marketing
  • Applied Market Research
  • E-Marketing Strategy
  • Personal Selling
  • Sales and Management
  • Finance Modelling
  • Financial Instruments, Institutions and Markets
  • International Finance
  • Corporate Finance
  • Investment Analysis
  • Risk Management
  • Financial Planning

Devisha a/p MUNIANDY
Business Administration (2019)

MORE

RU helped me develop a positive attitude towards my studies and discover more about myself.

Raffles University provided a pleasant and friendly atmosphere for students to study. The teachers were incredibly knowledgeable, and brought real world expertise to their teaching method. Apart from that, the lecturers are very caring to students. They ensured every class was fun, educational, and interactive. They put in a lot of effort to groom me and transform me into a corporate professional.

Lenstance LEE KuanYan
Business Administration (2019)

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RU (formerly known as RUI) has provided me with proper guidance and knowledge to think and overcome issues creatively. From what I have learnt, I can definitely say that RU achieved their mission, which is to provide quality education. I feel proud and grateful to be an RU student.

Ranesh MANOKARAN
Supply Chain Management (2019)

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The lecturers at RU are highly experienced and veterans in the industry. They challenge the status quo and challenge us to dive deep when solving problems which allowed us to practice our skills and prepare us to navigate in the working industry.

TESTIMONIAL

Devisha a/p MUNIANDY
Business Administration (2019)

MORE

RU helped me develop a positive attitude towards my studies and discover more about myself.

Raffles University provided a pleasant and friendly atmosphere for students to study. The teachers were incredibly knowledgeable, and brought real world expertise to their teaching method. Apart from that, the lecturers are very caring to students. They ensured every class was fun, educational, and interactive. They put in a lot of effort to groom me and transform me into a corporate professional.

Lenstance LEE KuanYan
Business Administration (2019)

MORE

RU (formerly known as RUI) has provided me with proper guidance and knowledge to think and overcome issues creatively. From what I have learnt, I can definitely say that RU achieved their mission, which is to provide quality education. I feel proud and grateful to be an RU student.

Ranesh MANOKARAN
Supply Chain Management (2019)

MORE

The lecturers at RU are highly experienced and veterans in the industry. They challenge the status quo and challenge us to dive deep when solving problems which allowed us to practice our skills and prepare us to navigate in the working industry.

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ENTRY REQUIREMENTS

Bachelor of Business Administration (Honours)

STPM: Full Pass in 2 subjects; Pass in Maths and English Subjects at SPM level
A-Level: Full Pass in 2 subjects; Pass in Maths and English Subjects in O-level or its equivalent
UEC: 5Bs; Pass in Maths and English subjects at SPM / UEC level
Foundation / Matriculation: min. CGPA 2.00
Diploma / Advance Diploma: min. CGPA 2.00
Others: Any other equivalent qualification recognised by the Malaysia Government which will be considered on a case by case basis

IELTS: 5.0
TOEFL Paper: 410- 413
MUET: Band 3
GCE O Level /1119: Grade C
UEC: English B5

IELTS: 5.0-5.5
TOEFL Paper: 453
TOEFL iBT: 46
PTE: 42
CAE: 160
CPE: 180
MUET: Band 4

PROGRAMME FEE

Bachelor of Business Administration (Honours)

Contact us to receive the latest information about the tuition fee.

Click here to check the available scholarship.

Application Fee: RM4,500

Admission Fee: RM12,000

Indicative Tuition Fee:
Year 1: RM22,200
Year 2: RM22,200
Year 3: RM21,600

Total Fee: RM82,500
(Approx. USD21,000)