Factors That Influence Investment Decision Making Among Potential Individual Investors in Malaysia

This study’s primary objective is to investigate the factors influencing individual investors’ decisions in Malaysia. This study selected Malaysians as the target potential individual investors and analyzed the decision-making of Malaysian investors using a few variables from Conventional Financial Theory and Traditional Economic Theory. It is assumed that information structure and market factors systematically influence individuals’ investment decisions and market outcomes. Consequently, it is essential to examine how the five dimensions influence the overall decision-making of Malaysian investors. The number of investment markets is progressively increasing, and investors must comprehend which dimensions enable them to stand out and improve their decision-making. For this research, information was gathered from 100 respondents with investment experience. PSPP was used to analyze the collected data. A dimension, namely subjective norm, positively influence investment decision-making, while four dimensions, namely accounting information, firm image incidence, personal financial needs, and neutral information, have the less impact. Therefore, it is suggested that Malaysian investors employ specific strategies to improve these elements and investment decision-making.