Raffles's Ai SHORT FILM WORKSHOP

In today’s fast-paced digital environment, video content remains the most effective medium for capturing audience attention and driving engagement. However, traditional video production often presents significant hurdles—high budgets, complex shooting requirements, and lengthy post-production cycles.

To help professionals bridge their core domain expertise with modern, scalable content creation techniques, the 莱佛士专业发展中心 recently conducted its intensive AI Short Film Workshop. Led by industry speaker Shahril Fahazmi, Producer and Director at Thousands of Years Media, the three-day programme was designed specifically for marketers, content creators, and corporate strategists seeking to transform creative concepts into campaign-ready promotional videos through AI-assisted production and strategic storytelling.

What Participants Learned & How They Can Apply It at Work

Rather than focusing solely on software operations, the course prioritised practical workplace application—equipping attendees with the skills to solve real-world marketing and production challenges.

Strategic Storytelling & Brand Identity

Participants explored how to structure compelling commercial narratives that clearly communicate product value and drive audience engagement. A key focus was placed on controlling creative direction and art styles to ensure that AI-generated assets reflect a company’s unique corporate identity and remain fully compliant with brand guidelines. Additionally, attendees learned how to design and deploy custom AI influencers to serve as virtual brand ambassadors, enabling marketing teams to maintain ongoing product promotion and social campaigns.

Hybrid Production & Efficient Campaign Execution

Under Shahril’s guidance, participants mastered the art of combining live-action footage with AI-generated visuals to overcome complex shooting limitations, such as surreal environments or budget-prohibitive setups. To ensure resource efficiency in corporate settings, attendees learned how to structure their testing phases effectively before committing to final high-resolution renders. The workshop concluded with full post-production assembly, equipping participants to produce complete commercial advertisements, promotional trailers, and animated teasers in-house.

Empower Your Organisation with RUCPD

As generative technology continues to reshape digital marketing, staying competitive requires adopting smart, scalable workflows. The AI Short Film Workshop proved that when professionals combine their existing industry expertise with modern AI tools, they can produce higher volumes of quality content in a fraction of the time. All professional development courses offered by RUCPD are HRD Corp Claimable, making corporate upskilling accessible and cost-effective for businesses of all sizes.

Ready to elevate your team’s marketing and video production capabilities?

Visit the Raffles University Centre of Professional Development page or contact our team today to enquire about custom corporate training and upcoming course intake dates!