In an effort to address these challenges, a new cultural tourism brand is being created for Kukup, aiming to revamp its image and positioning. Additionally, the incorporation of entertainment activities is deemed essential, given that the majority of tourists are now comprised of young people who are primarily drawn to such offerings. The central objective is to convey to visitors that Kukup is not only characterized by a laid-back atmosphere, but also offers a wealth of vibrant cultural experiences, captivating entertainment options, and unforgettable scenic beauty. The ultimate vision is for Kukup to evolve into an ideal destination for both leisure and entertainment, where it can leave a lasting impression on tourists by providing them with unique and exquisite memories.