RU ACTIVITY
Designer Seminar
Design Series Master Talks 2025: A Journey Through Design, Marketing, and Brand Communication
Exploring Creativity, Innovation, and Industry Insights:
Design Series Master Talk 1: Community-Driven Design Projects and Grassroots Initiatives
Joseph Foo, a visionary in social innovation and design education, kicked off the series with a discussion on community-driven design projects and grassroots initiatives. Held on 24 February 2025 at the RU Seminar Hall, this session explored the role of design in community development, highlighting Foo’s contributions to revitalizing cultural spaces like RexKL and Kongsikl. Students gained a fresh perspective on how grassroots initiatives can drive urban renewal, shape cultural identity, and foster meaningful social change through creativity and engagement.
Design Series Master Talk 2: From Zero to Influence: The Secrets Behind Viral Marketing
On 5 March 2025, James Chew delivered an engaging session titled 从零到影响力——爆款行销背后的秘密 at the Open Studio. As a branding and social media expert, he provided valuable insights into viral marketing strategies, covering topics such as personal branding, social media algorithms, high-engagement content creation, and social currency. Through case studies and practical tips, attendees learned how to build an influential online presence and leverage digital platforms for maximum impact.
Design Series Master Talk 3: Mascot for Brand Communication and Promotion
The final session on 21 March 2025 featured Eddie Lau in an online seminar focusing on the use of mascots in brand communication and promotion. Lau, a 我们的课程 Leader at HKDI, shared his expertise in advertising, graphic design, and cultural product development, demonstrating how mascots enhance brand identity and audience engagement. Participants explored the psychology behind successful mascot design, its role in brand recognition and loyalty, and real-world case studies of award-winning campaigns.
The Design Series Master Talks 2025 successfully bridged the gap between academic learning and industry expertise, equipping students with valuable insights into the evolving landscape of design, marketing, and branding. With engaging discussions on community-driven design, viral marketing techniques, and brand mascots, the series left attendees inspired and ready to apply these learnings in their future careers. Stay tuned for future editions of the Design Series Master Talks as we continue to explore the ever-changing world of design, creativity, and innovation!
