The Relationship Between Job Satisfaction and Turnover Intention in Small and Medium Enterprises Retail Sector

The main objective of this study is to investigate job satisfaction and turnover intention among employees working in Small and Medium Enterprises (SME) retail sector located at Johor Bahru, Malaysia. Three facets of job satisfaction will be studied to identify which of the following from pay, promotion, or supervision has the greatest impact on turnover intention. Convenience sampling method is implemented through distributing questionnaire to the respondents for the purpose of collecting primary data. 60 respondents from SME retail sector were involved in the data collection process. Statistical Package for Social Science (SPSS) version 29.0 and Partial Least Squares (PLS-SEM) method with SmartPLS version 3 were used for analyzing the data. The study’s findings showed that only pay, as opposed to promotion and supervision, has a significant relationship with job satisfaction. According to this study, turnover intention is most strongly influenced by pay for employees in SME’s retail sector.