Dr. FONG Sook Fun

Dr. Fong Sook Fun is the Managing Editor of Journal of Arts & Social Sciences and a lecturer in the Business Faculty in Raffles University. Her current research interest is in the area of marketing in rural tourism.

She obtained her PhD in Marketing in Rural Tourism from Universiti Malaysia Sarawak (UNIMAS) in 2016. In the area of research and publications, she has been involved in research projects, and her publications have appeared on topics related to marketing, new product development, rural tourism, and sustainable rural tourism development.