Dr.Choi has been working in the corporate sector for over 18 years before embarking in the field of education. He was appointed as senior managerial positions in several local and multi- national companies in retailing, financial and manufacturing sector. He is a Certified Advance HR Practitioner (CAHRP) by the Malaysia Institute of HRM. He is also a Certified Trainer / HR consultant by PSMB. He obtained his PhD specializing in Management from Universiti Teknologi Malaysia in 2011.
He has published more than 100 manuscripts in various international indexed journals (ISI/ Scopus), book chapters and proceedings. His research papers are widely cited internationally (Scopus H Index = 8 / Google Scholar H index = 21). His research interest is in the area of Human Resources Management and Organizational Behavior. He has been an examiner and supervisor for PhD students since 2011. He also served as a Panel Assessor for Malaysia Qualification Agency, Education Ministry since 2010.