{"id":69594,"date":"2026-10-14T10:40:19","date_gmt":"2026-10-14T02:40:19","guid":{"rendered":"https:\/\/raffles-university.edu.my\/?p=69594"},"modified":"2026-10-14T10:57:41","modified_gmt":"2026-10-14T02:57:41","slug":"unlabel-campaign-on-campus","status":"publish","type":"post","link":"https:\/\/raffles-university.edu.my\/cn\/unlabel-campaign-on-campus\/","title":{"rendered":"Unlabel Campaign On Campus"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"69594\" class=\"elementor elementor-69594\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e1ae96 elementor-section-height-min-height elementor-section-items-stretch elementor-section-stretched elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"0e1ae96\" data-element_type=\"section\" 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data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Unlabel Campaign on campus<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0683c77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0683c77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d879ad\" data-id=\"0d879ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-004ba41 elementor-widget elementor-widget-image\" data-id=\"004ba41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4480-1024x683.jpg\" class=\"attachment-large size-large wp-image-69621\" alt=\"\" srcset=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4480-1024x683.jpg 1024w, https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4480-300x200.jpg 300w, https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4480-768x512.jpg 768w, https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4480-18x12.jpg 18w, https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4480.jpg 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72a3e205 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72a3e205\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73df1263\" data-id=\"73df1263\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b2193e elementor-widget elementor-widget-heading\" data-id=\"35b2193e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Breaking Down Everyday Stereotypes: The UnLABEL Campaign Showcases at Raffles University<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b78f6b6 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-31770 elementor-widget-divider\" data-id=\"2b78f6b6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb1dfc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7cb1dfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-renderer-start-pos=\"108\">Have you ever considered how a casual comment or passing label can stay with someone for years?\u00a0<\/p><p data-renderer-start-pos=\"209\">The <strong data-renderer-mark=\"true\">UnLABEL<\/strong> campaign made a powerful mark across Raffles University this September, featuring a major campus-wide event on <strong data-renderer-mark=\"true\">Thursday, 3 September 2026<\/strong> for staff and students at the Atrium, followed by a vibrant special feature booth during <strong data-renderer-mark=\"true\">Club Promotion Day on 9 September 2026<\/strong>. Supported by <strong data-renderer-mark=\"true\">My Starfish Foundation<\/strong>, this student-led initiative brought our entire university community together to challenge casual bias, explore interactive experiences, and celebrate genuine diversity across campus.<\/p><h3 tabindex=\"-1\" data-renderer-start-pos=\"709\">The Vision: Moving Beyond &#8220;Just a Joke&#8221;<\/h3><p data-renderer-start-pos=\"750\">Everyday racial stereotyping amongst youth is often normalised as humour or a casual habit. Remarks like <em data-renderer-mark=\"true\">&#8220;You must be good at maths&#8221;<\/em> or assumptions based on physical appearance can seem small, but their emotional impact can reduce empathy, increase social distance, and leave a lasting mark on a person&#8217;s sense of identity.<\/p><p data-renderer-start-pos=\"1075\">Conceptualised by Visual Communication students <strong data-renderer-mark=\"true\">Emberlynn Lee En Ling<\/strong> and <strong data-renderer-mark=\"true\">Lim Yan Shan<\/strong>, and supported by psychology students <strong data-renderer-mark=\"true\">Jewel Drishadvathi Nathan<\/strong> and <strong data-renderer-mark=\"true\">Tan Ding Jay<\/strong>, UnLABEL was born out of personal experiences with casual stereotyping. The project was specifically designed to turn abstract concepts of diversity, equity, and inclusion into an experiential, youth-led movement.<\/p><blockquote><p data-renderer-start-pos=\"1459\"><em data-renderer-mark=\"true\">&#8220;We do not realise we are stereotyping until we experience being labelled ourselves.&#8221;<\/em><\/p><p data-renderer-start-pos=\"1546\">\u2014 <strong data-renderer-mark=\"true\">UnLABEL Campaign Insight<\/strong><\/p><\/blockquote><h3 tabindex=\"-1\" data-renderer-start-pos=\"1575\">From Main Event to Club Promotion Day: Experiencing UnLABEL<\/h3><p data-renderer-start-pos=\"1636\">The campaign brought its immersive setup directly to the Raffles University Atrium on 3rd September, welcoming both staff and students to move through structured stations designed to turn curiosity into shared empathy. Upon entering Labellia, participants received wearable wrist labels featuring everyday phrases and assumptions to feel the emotional weight of carrying a label. Scanning these labels unlocked Augmented Reality (AR) visual stories, bringing the hidden perspectives behind common stereotypes to life. Participants then engaged in the original UnLABEL board game, facing scenario challenges and gaining empathy tokens to work together to remove labels. At the <em data-renderer-mark=\"true\">&#8220;One Word, Many Ways&#8221;<\/em> and Chinese Calligraphy booths, participants explored cultural connections and appreciated diversity through shared artistic expression. The campaign momentum continued through to Club Promotion Day on 9th September, where a dedicated special booth engaged students across campus to write down assumptions on custom labels, attach them to the UnLABEL Wall, and sign the unity pledge.<\/p><h3 tabindex=\"-1\" data-renderer-start-pos=\"2719\">Creating Lasting Impact Across Campus<\/h3><p data-renderer-start-pos=\"2758\">The goal of the UnLABEL campaign extends far beyond a single event. By offering a repeatable model for cultural understanding, the campaign toolkit is designed to be integrated into future university initiatives, MPU civic learning modules, and community outreach programmes.<\/p><p data-renderer-start-pos=\"3035\">When we choose understanding over assumptions, we build a university environment rooted in respect, empathy, and genuine inclusion. A heartfelt thank you to <strong data-renderer-mark=\"true\">My Starfish Foundation<\/strong>, our student facilitators, advisors, and all the RU staff and students who joined us at the Atrium and visited our special booth during Club Promotion Day to stand as one.<\/p><p data-renderer-start-pos=\"3388\"><strong data-renderer-mark=\"true\">Beyond Labels. Stand As One.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd8643 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"0cd8643\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \/ 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4413-1024x683.jpg\" alt=\"IMG_4413\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 \/ 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4138-1024x683.jpg\" alt=\"IMG_4138\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 \/ 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4141-1024x683.jpg\" 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role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 \/ 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4765-1024x683.jpg\" alt=\"IMG_4765\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 \/ 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4761-1024x683.jpg\" alt=\"IMG_4761\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 \/ 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4757-1024x683.jpg\" alt=\"IMG_4757\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 \/ 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4756-1024x683.jpg\" alt=\"IMG_4756\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 \/ 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4742-1024x683.jpg\" alt=\"IMG_4742\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 \/ 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2026\/10\/IMG_4803-1024x683.jpg\" alt=\"IMG_4803\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The UnLABEL campaign made a powerful mark across Raffles University this September, featuring a major campus-wide event on Thursday, 3 September 2026 for staff and students at the Atrium, followed by a vibrant special feature booth during Club Promotion Day on 9 September 2026. <\/p>","protected":false},"author":13,"featured_media":69601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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