{"id":64981,"date":"2025-12-19T14:18:20","date_gmt":"2025-12-19T06:18:20","guid":{"rendered":"https:\/\/raffles-university.edu.my\/?p=64981"},"modified":"2026-03-10T09:52:46","modified_gmt":"2026-03-10T01:52:46","slug":"awarded-2nd-prize-at-nanao-village-rebranding-competition","status":"publish","type":"post","link":"https:\/\/raffles-university.edu.my\/cn\/awarded-2nd-prize-at-nanao-village-rebranding-competition\/","title":{"rendered":"Awarded 2nd Prize at Nanao Village Rebranding Competition"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"64981\" class=\"elementor elementor-64981\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e1ae96 elementor-section-height-min-height elementor-section-items-stretch elementor-section-stretched elementor-section-content-top elementor-section-boxed elementor-section-height-default\" data-id=\"0e1ae96\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ef7e28\" data-id=\"5ef7e28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231712e elementor-widget elementor-widget-heading\" data-id=\"231712e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">RU ACHIEVEMENT<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c235257 elementor-widget elementor-widget-heading\" data-id=\"c235257\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Village Rebranding Competition<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0683c77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0683c77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d879ad\" data-id=\"0d879ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-004ba41 elementor-widget elementor-widget-image\" data-id=\"004ba41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2024\/04\/259A4380-1200x900-1-1024x768.jpg\" class=\"attachment-large size-large wp-image-53765\" alt=\"\" srcset=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2024\/04\/259A4380-1200x900-1-1024x768.jpg 1024w, https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2024\/04\/259A4380-1200x900-1-300x225.jpg 300w, https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2024\/04\/259A4380-1200x900-1-768x576.jpg 768w, https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2024\/04\/259A4380-1200x900-1-16x12.jpg 16w, https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2024\/04\/259A4380-1200x900-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72a3e205 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72a3e205\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73df1263\" data-id=\"73df1263\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b2193e elementor-widget elementor-widget-heading\" data-id=\"35b2193e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Awarded 2nd Prize at Nanao Village <br>Rebranding Competition <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b78f6b6 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-31770 elementor-widget-divider\" data-id=\"2b78f6b6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de670b8 elementor-widget elementor-widget-text-editor\" data-id=\"de670b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In collaboration with Neusoft Institute (China), <a href=\"https:\/\/raffles-university.edu.my\/cn\/\">\u83b1\u4f5b\u58eb\u5927\u5b66<\/a> has been awarded 2nd Prize in the 2nd Nan\u2019ao \u201cVillage Rebranding and Reactivation\u201d Competition, a prestigious initiative organised by Guangdong provincial and local governments alongside leading industry partners.<br \/><br \/>This unique interdisciplinary project brought together students and academic leads from <a href=\"https:\/\/raffles-university.edu.my\/cn\/\">\u83b1\u4f5b\u58eb\u5927\u5b66<\/a>\u2019s Faculty of AI and Robotics and Faculty of Arts and Design. Our representative, Team 11, presented a forward-thinking concept titled \u201c\u5fc3\u57df\u4e5d\u6eaa JIUXI MINDSCAPE\u201d under the Rural Construction (\u4e61\u6751\u5efa\u8bbe) category, focusing on sustainable AI-enabled cultural tourism. The proposal envisions an immersive, meditative experience where visitors connect deeply with the village\u2019s natural landscape and rich traditions.<br \/><br \/>The design team strengthened its ability to translate academic and creative knowledge into decisions that are workable under real industry conditions. Working on a live, place-based brief required the team to conduct field-informed research, interpret local constraints, and convert observations into feasible strategies rather than purely conceptual proposals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e796987 elementor-widget elementor-widget-heading\" data-id=\"e796987\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Interdisciplinary Collaboration<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c69784d elementor-widget elementor-widget-text-editor\" data-id=\"c69784d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The project was driven by a 4 member team:<\/p><p>Chan Zhi Ying, <a href=\"https:\/\/raffles-university.edu.my\/cn\/programme\/bachelor-in-graphic-design-honours\/\">\u5e73\u9762\u8bbe\u8ba1\u5b66\u58eb\uff08\u8363\u8a89\u5b66\u4f4d\uff09<\/a><\/p><p>Tang Xin Tong, <a href=\"https:\/\/raffles-university.edu.my\/cn\/programme\/bachelor-in-graphic-design-honours\/\">\u5e73\u9762\u8bbe\u8ba1\u5b66\u58eb\uff08\u8363\u8a89\u5b66\u4f4d\uff09<\/a><br \/><br \/>Chong Jun Hao, <a href=\"https:\/\/raffles-university.edu.my\/cn\/programme\/bachelor-of-information-systems-honours-in-artificial-intelligence\/\">Bachelor of Information Systems <\/a><a href=\"https:\/\/raffles-university.edu.my\/cn\/programme\/bachelor-of-information-systems-honours-in-artificial-intelligence\/\">(Honours)<\/a><a href=\"https:\/\/raffles-university.edu.my\/cn\/programme\/bachelor-of-information-systems-honours-in-artificial-intelligence\/\"> in Artificial Intelligence<\/a><\/p><p>Loh Min Yu, <a href=\"https:\/\/raffles-university.edu.my\/cn\/programme\/bachelor-in-information-technology-honours\/\">\u4fe1\u606f\u6280\u672f\u5b66\u58eb\uff08\u8363\u8a89\u5b66\u4f4d\uff09<\/a><\/p><p>The collaboration model also expanded the team\u2019s interdisciplinary literacy: members learned to communicate across urban planning, AI development, and branding logics, aligning different evaluation criteria into one coherent narrative and deliverable system. The experience of preparing and presenting a real pitch sharpened strategic framing, evidence-based persuasion, and stakeholder-oriented storytelling, especially in an international context where expectations, cultural references, and working norms differ.<\/p><p>The team\u2019s collaboration exemplifies Raffles University\u2019s commitment to cross-disciplinary innovation, combining design, technology, and environmental perspectives into a single cohesive solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7024f39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7024f39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ceb2c98\" data-id=\"ceb2c98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b2ec35 elementor-widget elementor-widget-image\" data-id=\"3b2ec35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2025\/11\/IMG_6572.jpg\" title=\"IMG_6572\" alt=\"IMG_6572\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-da5e99c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da5e99c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45eaf2b\" data-id=\"45eaf2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e69ea3 elementor-widget elementor-widget-heading\" data-id=\"3e69ea3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">About the Competition <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb60501 elementor-widget elementor-widget-text-editor\" data-id=\"cb60501\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Nan&#8217;ao Village Rebranding Project challenges participants to envision innovative and sustainable futures for historic villages facing urbanisation and industry transition. The competition received over 50 proposals from top Chinese universities and firms, with only 12 shortlisted finalists including SUSTech, Xiamen University, and major architecture corporate, highlighting the contest\u2019s high standard and international reach. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-befbcf9 elementor-widget elementor-widget-heading\" data-id=\"befbcf9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Portfolio: \"The Jiuxi Mindscape Concept\"<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b99b7 elementor-widget elementor-widget-text-editor\" data-id=\"43b99b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201c\u5fc3\u57df\u4e5d\u6eaa JIUXI MINDSCAPE\u201d is designed to merge tradition, nature, and technology:<br \/><br \/>AI Tourism Experiences: Visitors engage in meditative and interactive experiences that showcase the village\u2019s natural beauty and heritage.<br \/><br \/>Community-Centric Design: Initiatives include local art, micro-updates to public spaces, and AI-powered cultural engagement.<br \/><br \/>Sustainable Development: Concepts focus on creating replicable, long-term strategies for village revitalization, including research-driven cultural tourism and smart environmental planning.<\/p><p>Under tight deadlines and cross-country coordination barriers, the design team developed stronger project management discipline\u2014prioritising, integrating feedback rapidly, and maintaining quality control\u2014while also building confidence in navigating ambiguity, negotiating meaning across teams, and delivering professional outcomes that can be implemented beyond the classroom.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-950346f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"950346f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.xmu.edu.my\/2025\/0519\/c16656a492381\/page.htm\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Learn more from \"The Jiuxi Mindscape Concept\"<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>RU was awarded 2nd Prize in the Nanao Village Rebranding Competition for its interdisciplinary project \u2018\u5fc3\u57df\u4e5d\u6eaa JIUXI MINDSCAPE\u2019.<\/p>","protected":false},"author":6,"featured_media":64982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[652,79,43,45,59,651,46,76,60,47,24],"tags":[641,199,600,675,642],"class_list":["post-64981","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-652","category-achievement","category-ai-robotics","category-arts-design","category-computer-science-data-science","category-event-2025","category-graphic-design","category-information-systems-artificial-intelligence","category-information-technology","category-multimedia-design","category-news","tag-advertisement","tag-announcement","tag-illustration","tag-indigo","tag-static-visual","post_format-post-format-gallery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Awarded 2nd Prize at Nanao Village Rebranding Competition - Raffles University<\/title>\n<meta name=\"description\" content=\"RU was awarded 2nd Prize in the Nanao Village Rebranding Competition for its interdisciplinary project \u2018\u5fc3\u57df\u4e5d\u6eaa JIUXI MINDSCAPE\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raffles-university.edu.my\/cn\/awarded-2nd-prize-at-nanao-village-rebranding-competition\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Awarded 2nd Prize at Nanao Village Rebranding Competition - Raffles University\" \/>\n<meta property=\"og:description\" content=\"RU was awarded 2nd Prize in the Nanao Village Rebranding Competition for its interdisciplinary project \u2018\u5fc3\u57df\u4e5d\u6eaa JIUXI MINDSCAPE\u2019.\" \/>\n<meta property=\"og:url\" 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