{"id":62534,"date":"2025-04-03T16:13:22","date_gmt":"2025-04-03T08:13:22","guid":{"rendered":"https:\/\/raffles-university.edu.my\/?p=62534"},"modified":"2025-04-03T16:34:38","modified_gmt":"2025-04-03T08:34:38","slug":"design-series-master-talks-2025","status":"publish","type":"post","link":"https:\/\/raffles-university.edu.my\/cn\/design-series-master-talks-2025\/","title":{"rendered":"Design Series Master Talks 2025"},"content":{"rendered":"
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RU ACTIVITY<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Designer Seminar<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Design Series Master Talks 2025: A Journey Through Design, Marketing, and Brand Communication <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Design Series Master Talks 2025 at Raffles University provided an enriching experience for students in the Bachelor of Graphic Design (Honours) and Diploma in Visual Communication programmes. Featuring industry experts from various fields, the three-part series covered community-driven design, viral marketing strategies, and mascot branding, offering invaluable knowledge on design\u2019s impact across different domains. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Exploring Creativity, Innovation, and Industry Insights:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design Series Master Talk 1: Community-Driven Design Projects and Grassroots Initiatives<\/strong><\/p>

Joseph Foo, a visionary in social innovation and design education, kicked off the series with a discussion on community-driven design projects and grassroots initiatives. Held on 24 February 2025 at the RU Seminar Hall, this session explored the role of design in community development, highlighting Foo\u2019s contributions to revitalizing cultural spaces like <\/span>RexKL<\/span> and <\/span>Kongsikl<\/span>. Students gained a fresh perspective on how grassroots initiatives can drive urban renewal, shape cultural identity, and foster meaningful social change through creativity and engagement.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Design Series Master Talk 2: From Zero to Influence: The Secrets Behind Viral Marketing<\/strong><\/p>

On 5 March 2025, James Chew delivered an engaging session titled <\/span><\/span>\u4ece\u96f6\u5230\u5f71\u54cd\u529b<\/span>\u2014\u2014<\/span>\u7206\u6b3e\u884c\u9500\u80cc\u540e\u7684\u79d8\u5bc6<\/span><\/span> at the Open Studio. As a branding and social media expert, he <\/span>provided<\/span> valuable insights into viral marketing strategies, covering topics such as personal branding, social media algorithms, high-engagement content creation, and social currency. Through case studies and practical tips, attendees learned how to build an influential online presence and <\/span>leverage<\/span> digital platforms for maximum impact.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Design Series Master Talk 3: Mascot for Brand Communication and Promotion<\/strong><\/p>

The final session on 21 March 2025 featured Eddie Lau in an online seminar focusing on the use of mascots in brand communication and promotion. Lau, a <\/span>\u6211\u4eec\u7684\u8bfe\u7a0b<\/span> Leader at HKDI, shared his <\/span>expertise<\/span> in advertising, graphic design, and cultural product development, <\/span>demonstrating<\/span> how mascots enhance brand identity and audience engagement. Participants explored the psychology behind successful mascot design, its role in brand recognition and loyalty, and real-world case studies of award-winning campaigns.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Design Series Master Talks 2025 successfully bridged the gap between academic learning and industry <\/span>expertise<\/span>, equipping students with valuable insights into the evolving landscape of design, marketing, and branding. With engaging discussions on community-driven design, viral marketing techniques, and brand mascots, the series left attendees inspired and ready to apply these learnings in their future careers. Stay tuned for future editions of the Design Series Master Talks as we continue to explore the ever-changing world of design, creativity, and innovation!<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

The Design Series Master Talks provided an enriching experience for students, featuring industry experts from various fields.<\/p>","protected":false},"author":6,"featured_media":62537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[652,45,651,46,440,47,41],"tags":[199,669,670,193],"class_list":["post-62534","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-652","category-arts-design","category-event-2025","category-graphic-design","category-international-student","category-multimedia-design","category-partnership","tag-announcement","tag-branding","tag-marketing-communication","tag-seminar","post_format-post-format-gallery"],"acf":[],"yoast_head":"\nDesign Series Master Talks 2025 - 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