{"id":30593,"date":"2021-04-19T16:29:30","date_gmt":"2021-04-19T08:29:30","guid":{"rendered":"https:\/\/raffles-university.edu.my\/?p=30593"},"modified":"2021-11-18T17:42:14","modified_gmt":"2021-11-18T09:42:14","slug":"packaging-design-eco-bee-2","status":"publish","type":"post","link":"https:\/\/raffles-university.edu.my\/cn\/packaging-design-eco-bee-2\/","title":{"rendered":"Packaging Design &#8211; Eco Bee"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"30593\" class=\"elementor elementor-30593\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12968a0f elementor-section-height-min-height elementor-section-full_width elementor-section-items-stretch elementor-section-stretched elementor-section-height-default\" data-id=\"12968a0f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72f2869d\" data-id=\"72f2869d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2afd854c elementor-widget elementor-widget-spacer\" data-id=\"2afd854c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d061fb8\" data-id=\"6d061fb8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0bf906 elementor-widget elementor-widget-heading\" data-id=\"1e0bf906\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">RAFFLES GRAPHIC DESIGN INDUSTRY PROJECT<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74184ed8 elementor-widget elementor-widget-heading\" data-id=\"74184ed8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">REBRANDING AND PRODUCT PACKAGING DESIGN<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68c33aa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68c33aa3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c85071d\" data-id=\"7c85071d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ca9bcda elementor-widget elementor-widget-heading\" data-id=\"1ca9bcda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">GRAPHIC DESIGN: FACE-TO-FACE CLIENT PRESENTATION \u2013 ECO BEE SHOP\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23933721 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-31770 elementor-widget-divider\" data-id=\"23933721\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8f6eb elementor-widget elementor-widget-text-editor\" data-id=\"4c8f6eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Raffles Graphic Designers<\/strong>\u00a0from\u00a0<strong><a href=\"https:\/\/raffles-university.edu.my\/cn\/bachelor-of-graphic-design-honours\/\">\u5e73\u9762\u8bbe\u8ba1\u5b66\u58eb\uff08\u8363\u8a89\u5b66\u4f4d\uff09<\/a><\/strong>\u00a0participated in a university-industry collaboration project with\u00a0<strong>Eco Bee Shop<\/strong>. Eco Bee Shop is a local brand supported by thousands of local and overseas honey bee\u2019s products fans, provides \u2018Only Pure &amp; Original or 100% Money-Back Guaranteed\u2019 premium quality bee products Raw Honey, Royal Jelly, Bee Pollen, propolis.<\/p><p>The project was a\u00a0<strong>7-weeks project<\/strong>. The designers were required to\u00a0<strong>propose a new logo for the client<\/strong>\u00a0and\u00a0<strong>design a market-driven product package for their honey products<\/strong>. In order to come out with innovative ideas that could effectively meet the client\u2019s expectation, the designers had conducted both primary and secondary research about the client, target consumers, and potential competitors in the market before proposing the ideas and design concepts. Some improvements in the ideas, materials used, and production techniques were made based on the client\u2019s feedback before the execution and final presentation.<\/p><p>The\u00a0<strong>Raffles Graphic Designers\u00a0<\/strong>who involved in this project are:<\/p><ul><li><strong>CAO Si Qi (China), Y2S2<\/strong><\/li><li><strong>KIM Da Eun, Dana (Korea), Y2S1<\/strong><\/li><li><strong>CHOONG Sin Yie (Malaysia), Y2S3<\/strong><\/li><li><strong>YONG Li Wen (Malaysia), Y2S2<\/strong><\/li><li><strong>Destiny AGHATISE (Nigeria), Y2S2<\/strong><\/li><li><strong>WONG Jing Ning, Joan (Malaysia), Y2S3<\/strong><\/li><\/ul><p>The project was supervised by<strong>\u00a0Mr WONG Shaw Chiang<\/strong>.<\/p><p>The client of this project was\u00a0<strong>Ms Cathie, the founder of Eco Bee Shop<\/strong>. She was accompanied by two graphic designers from the industry in the final face-to-face presentation with Raffles designers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0222016 elementor-widget elementor-widget-video\" data-id=\"0222016\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/qsbEWWvUPIc&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39dbc095 elementor-widget elementor-widget-text-editor\" data-id=\"39dbc095\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p><em>According to Ms Cathie, the Raffles designers had spent good efforts in the project, and in general, she satisfied with the outcomes produced by Raffles designers. She would also consider actualising and\u00a0commercialising\u00a0some of the packaging ideas that the designers proposed.<\/em><\/p><p>The goal of the project is to allow Raffles designers\u00a0to work with real industry clients and gain valuable feedback from them to smoothen their transition from education to the actual workplace. We want to express our sincere gratitude\u00a0to Ms Cathie and her team for the great collaboration opportunity and valuable feedback given to our designers.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Raffles Graphic Designers participated in a university-industry project to create a Bee\/Honey Packaging Kits to the industry client.<\/p>","protected":false},"author":12,"featured_media":36283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[77,27,46,41],"tags":[105,190,119],"class_list":["post-30593","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-77","category-event-2021","category-graphic-design","category-partnership","tag-graphic-design","tag-packaging-design","tag-partnership","post_format-post-format-gallery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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