{"id":22650,"date":"2019-08-30T02:00:48","date_gmt":"2019-08-29T18:00:48","guid":{"rendered":"https:\/\/raffles-university.edu.my\/?p=22650"},"modified":"2021-11-18T16:16:21","modified_gmt":"2021-11-18T08:16:21","slug":"creating-your-personal-brand","status":"publish","type":"post","link":"https:\/\/raffles-university.edu.my\/cn\/creating-your-personal-brand\/","title":{"rendered":"Creating your personal brand"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22650\" class=\"elementor elementor-22650\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d2c9cd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d2c9cd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c71768\" data-id=\"16c71768\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dbf7626 elementor-widget elementor-widget-text-editor\" data-id=\"1dbf7626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personal Brand<\/p><p>What if your assignment is to create your personal brand?<strong>1. Brainstorming<\/strong><\/p><p>As the assignment was to create a personal brand, they were asked to create a mindmap that was filled by their classmates regarding their mind of the personality of the creator. Based on this mindmap, the creator will extend and look for a direction to produce a design.<\/p><p><strong>2. Planning<\/strong><\/p><p>They went through the process of planning including the concept of the brand, the design of the brand, the merchandise that they want to produce. These processes will slowly accumulate to be the content of the manual book of the branding.<\/p><p><strong>3. Prototyping<\/strong><\/p><p>Then, they produced the prototype for their personal brand. In this process, they will refer back to their aim of the brand to ensure the brand or product that they were created matched and suit with the initial aim of the branding. They will also examine the feasibility of the brand and product.<\/p><p><strong>4. Creation of Actual Products<\/strong><\/p><p>The Raffles Designers will then produce the actual brand and product including the signboards, the merchandises, and also the marketing channel such as website, social media etc. The final brand manual will be created in this process.<\/p><p><strong>5. Presentation<\/strong><\/p><p>Usually, Raffles University Students had to do a presentation in front of lecturers, panels from other faculties, industry partner and public. Hence, they had to prepare the presentation including the sequence of presentation, the way they are going to present their storyline of the brand. A key point was they had to make sure that the flow of the presentation was smooth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6671c32c elementor-section-height-min-height elementor-section-full_width elementor-section-items-stretch elementor-section-stretched elementor-section-height-default\" data-id=\"6671c32c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b689704\" data-id=\"1b689704\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48852a9e elementor-widget elementor-widget-spacer\" data-id=\"48852a9e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-458d54b0\" data-id=\"458d54b0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15dec71e elementor-widget elementor-widget-heading\" data-id=\"15dec71e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">RU BLOG<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124dc265 elementor-widget elementor-widget-heading\" data-id=\"124dc265\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Personal Brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71ea1997 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71ea1997\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1029ff18\" data-id=\"1029ff18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-645b0d88 elementor-widget elementor-widget-heading\" data-id=\"645b0d88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What if your assignment is to create your personal brand?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5adbf29d elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-31770 elementor-widget-divider\" data-id=\"5adbf29d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f496a9 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"59f496a9\" data-element_type=\"widget\" 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swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \/ 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/DVC1-768x576.jpg\" alt=\"DVC1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 \/ 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/DVC2-768x576.jpg\" alt=\"DVC2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 \/ 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/DVC3-768x576.jpg\" alt=\"DVC3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 \/ 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/DVC4-768x576.jpg\" alt=\"DVC4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 \/ 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/DVC5-768x576.jpg\" alt=\"DVC5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 \/ 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/DVC6-768x576.jpg\" alt=\"DVC6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 \/ 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/DVC7-768x576.jpg\" alt=\"DVC7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 \/ 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/DVC8-768x576.jpg\" alt=\"DVC8\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720741e6 elementor-widget elementor-widget-text-editor\" data-id=\"720741e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Brainstorming<\/strong><\/p><p>As the assignment was to create a personal brand, they were asked to create a mindmap that was filled by their classmates regarding their mind of the personality of the creator. Based on this mindmap, the creator will extend and look for a direction to produce a design.<\/p><p><strong>2. Planning<\/strong><\/p><p>They went through the process of planning including the concept of the brand, the design of the brand, the merchandise that they want to produce. These processes will slowly accumulate to be the content of the manual book of the branding.<\/p><p><strong>3. Prototyping<\/strong><\/p><p>Then, they produced the prototype for their personal brand. In this process, they will refer back to their aim of the brand to ensure the brand or product that they were created matched and suit with the initial aim of the branding. They will also examine the feasibility of the brand and product.<\/p><p><strong>4. Creation of Actual Products<\/strong><\/p><p>The Raffles Designers will then produce the actual brand and product including the signboards, the merchandises, and also the marketing channel such as website, social media etc. The final brand manual will be created in this process.<\/p><p><strong>5. Presentation<\/strong><\/p><p>Usually, Raffles University Students had to do a presentation in front of lecturers, panels from other faculties, industry partners and the public. Hence, they had to prepare the presentation including the sequence of the presentation, the way they are going to present their storyline of the brand. A key point was they had to make sure that the flow of the presentation was smooth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Presentation of DVC student on personal branding<\/p>","protected":false},"author":12,"featured_media":36093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86,46],"tags":[67,69],"class_list":["post-22650","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-86","category-graphic-design","tag-gallery","tag-post","post_format-post-format-gallery"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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