{"id":33188,"date":"2020-11-15T16:28:51","date_gmt":"2020-11-15T08:28:51","guid":{"rendered":"https:\/\/staging.raffles-university.edu.my\/?post_type=portfolio&#038;p=33188"},"modified":"2024-01-03T18:04:37","modified_gmt":"2024-01-03T10:04:37","slug":"siah-li-chian","status":"publish","type":"portfolio","link":"https:\/\/raffles-university.edu.my\/cn\/portfolio\/siah-li-chian\/","title":{"rendered":"Siah Li Chian"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"33188\" class=\"elementor elementor-33188\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51fff0f elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"51fff0f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-238a7d2\" data-id=\"238a7d2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-acd5284 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acd5284\" data-element_type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-270f7fa\" data-id=\"270f7fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-180723a elementor-widget elementor-widget-heading\" data-id=\"180723a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ruijass.com\">RU JASS<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5899b69 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5899b69\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b10f81 elementor-widget elementor-widget-text-editor\" data-id=\"4b10f81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><strong>Student Name: Siah Li Chian<\/strong><\/div><div><strong>\u5546\u4e1a\u5b66\u7cfb<\/strong><\/div><div><strong>Journal of Arts &amp; Social Sciences, Vol 4, Issue 1, 59-71 (2020)<\/strong><\/div><div><strong>Keywords: Price, Service Quality, Food Quality, Physical Environment, Customer Satisfaction, Fast Food Industry<\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6ace79e\" data-id=\"6ace79e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a22f6c elementor-widget elementor-widget-image\" data-id=\"3a22f6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/background1-8-800x400-1.jpeg\" class=\"attachment-large size-large wp-image-1104\" alt=\"\" srcset=\"https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/background1-8-800x400-1.jpeg 800w, https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/background1-8-800x400-1-300x150.jpeg 300w, https:\/\/raffles-university.edu.my\/wp-content\/uploads\/2021\/11\/background1-8-800x400-1-768x384.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d3232 elementor-widget elementor-widget-heading\" data-id=\"08d3232\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Factors Influencing Customer Satisfaction in Johor Bahru Fast Food Industry\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba673e0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ba673e0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1795b8d elementor-widget elementor-widget-text-editor\" data-id=\"1795b8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n\n<strong>Abstract<\/strong>\n\nThe main objective of this study is to investigate the factors influencing customer satisfaction in Johor Bahru fast food industry. This research selected the Johor Bahru fast food restaurant as the target industry to investigate and a few variables was chosen which are price, service quality, food quality, physical environment and analyzed the customer satisfaction of Johor Bahru fast food industry. Customer satisfaction can be defined as the feelings of happiness, relief, pleasure, delight, and acceptance. Hence, it is important to analyze how the four dimensions tend to influence the customer satisfaction in fast food industry. The fast food industry is being adapted to Malaysian food requirements and is a growing phenomenon in Malaysia, and it is significant for fast food restaurants\u2019 owner to clearly understand which dimensions enable to stand out among other competitors and increase customer satisfaction. Data for this study were collected from a sample of 60 respondents who has visited the fast food restaurant in Johor Bahru and had the dining experience in fast food restaurant. The collected data was analyzed using Statistical Package for Social Science (SPSS) version 22.0 and Partial Least Squares (PLS- SEM) with SmartPLS version 3. The findings revealed that two dimensions which are service quality and physical environment positively influence customer satisfaction whereas, two dimensions which are price and food quality do not have a significant impact. As a result, it is suggested for fast food restaurants\u2019 owner to appropriate apply relevant specific tactics to enhance those components as well as customer satisfaction.\n\n<\/div>\n<\/div>\n\n<a href=\"https:\/\/ruijass.com\/factors-influencing-customer-satisfaction-in-johor-bahru-fast-food-industry\/\"><b>[Read the full journal here\u2026]<\/b><\/a>\n\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":1104,"template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"programmes":[65],"class_list":["post-33188","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","programmes-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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